November 17, 2008
TiVo, Dominos: Broadband Never Tasted So Good
When the moon hits your eye with a big pizza pie, thank TiVo and Dominos. Beginning today, TiVo subscribers can order pies for delivery or pick-up from the pizza maker.
Hungry viewers can order pizza when they see a Dominos ad on TiVo and click "I want that" through their remote. TiVo subscribers will be able to set-up a user name and password on Dominos.com and each time they use their TiVo remote to place an order, they can log-in via their account number.
Through the TiVo/Dominos interactive system, subscribers can also create a custom pizza from television and select types of crusts, toppings and sauces. Users can also track pizza delivery timing. The companies promise that pies will be delivered in 30 minutes. The new service is free and payable in cash upon pizza delivery.
The new service gives new meaning to the term couch potato, and in fact, the companies' marketing executives refer to the service as "couch commerce."
"Joining forces with Domino's Pizza creates an effective marketing and commerce tool for Domino's while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience," said Karen Bressner, Tivo's senior vice president of advertising sales, said in a statement.
Or, as Bressner put it, the deal is an "advertising solution as commercial avoidance continues to increase."
So, get the door, get the scale, its Dominos.